Link Building & Ranking in Search Engines

Search engines like Google, Yahoo, Bing etc. crawl millions of webpages in the web of the internet, we need to build a road to make it easier for them to crawl a website, discover new pages, calculate their relevancy and rank them accordingly. These roads are the links we build, the first major “Off-Page” ranking factors, establishing an important relationship between search engines and webpages.

In basics, Link Building can be classified as:

Editorial Links [to do]

In this type of link building, links are generated organically credits to the classy content you are producing and marketing, either on social media, blogs, websites, or through link baiting, syndication, and public relations. This type of link building does not include any type of trading, you create great content and you win links.

The process is very simple:

You create quality content àyou post it on website/ Seed it to influencers/bloggersà Bloggers love it àthey post about your website/contentàa link is built for your website.

The process is quite slow but in long run generatesmiraculous results, as it is said:“hard works pays in end”.

Acquired Links [to be avoided]

This type of link building is either by one’s own self, or by asking someone, or paying for the links. Though it helps a site to earn ranks faster as it’s is easy to do and lots of SEO agencies profits from it, but in thelong run with continually evolving search engine robots, this results in penalization and down marketing of site’s value.

These links are acquired by advertisements, unmoderated Blog or social media comments, Press releases with optimized anchor text, Unmoderated Article directories, Embeddable widgets / Infographic, Guest-books, Forum signatures, paid linking, template linking etc.

Due to spam-y nature of this type of link, though they add some value to the site, yet editorial link building is much worthier, not to mention even after being slow. With changing times when google is continuously updating its robots which are penalizing low-quality links, hence adversely affecting your website’s SEO strategy, it has become imperative to articulate your strategies carefully.

While link building can act as a magic wand for SEO, following relevant and updated SEO practices and staying away from black-hat, old school tactics, is quite important to rank ahead in thecompetition. Here comes the importance a good SEO organization to help you to remain updated with trends, while SEO Companies in Noida are mushrooming every day, picking the right ones, from the handful of competent ones, is a struggle. Making proper research and analyzing is important before picking the right one for your business.